Monthly Archives: October 2011

Apple thoughts

Apple Thoughts post iPhone 4S.

It’s now a few days since the new iPhone 4S was announces by Apple, so a few ‘Apple thoughts’. A variety of improvements compared to the iPhone 4 but in the same case, and I assume, because they have retained the case, calling it the 4S rather than 5.
However lots of unhappiness at no iPhone 5, but how much of this unhappiness is hidden vanity. I want to show off that I’m rich (I have more money than sense), that I’ve got the latest new toy and you haven’t, that I’m cool and you aren’t. However by retaining the old case there’s no easy way of differentiating between the old and the new. Those who go for the new phone because of say the better camera and / or longer battery life will be getting a great new device (functionality over form). Those who wanted something new to pose with will be disappointed.
On the other hand Apple is not just a company producing new and exciting electronics, but a company of innovating design, a company whose products turn heads and grab attention. Have they missed something here by putting new wine into old skins. I suspect not.
Those who want the new features will get it, the Apple ‘must have’ fanboi crowd will, of course, go for it, the vanity crowd will have to wait (though of course they can always pretend their old 4 is actually a 4S).
What it does do is give Apple a huge amount of free publicity as speculation continues about an iPhone 5. Will there be one at the turn of the year, or not till the spring conference; will it have the features that were predicted for the 4S but not included, or will it be something totally new. By not drawing a line under all this speculation they have ensured countless more column-inches in the press that would have cost them a fortune had they had to pay for that amount of publicity.

On the subject of Apple hardware, I do use it but I’ve never been impressed with the early /first versions. My first Apple device was a G3 iBook to replace a Sony lap-top, however the Sony outlived it’s replacement and this experience put me off Apple for some time. It was only when I came across a ‘mature’ MacBook that I started seriously using Macs again. I really did not like the original iPad, but am very happy with my iPad 2. The first iPhone totally underwhelmed me, but when the 3GS came out I soon got (still use) one. The first MacBook Air I thought was a joke. Maybe thin but far too large, underpowered, and lacking in ports. The current ones with their i5 / i7 processors are awesome machines.

I guess there is one thing with all this Apple stuff, you can never really predict what they are going to do next, and when things do come out, quite how people will react to them.