Found myself down in the cinema a fair bit recently watching a few super-heros such as Avengers Assemble, The Amazing Spider-man, and also Ice Age: Continental Drift.
Enjoyed them all, but…when I say enjoy, I did enjoy them, but only ’enjoy’, not ’wow that was amazing’. All this got me wondering what’s going on with the big film studios these days.
This Ice Age is now the 4th in the series. I really liked the interplay between Sid, Manny, and Diego in the original. Now there are so many other characters (and sub-plots) demanding your attention that the original sparkle has been lost in a sea of indifference.
Another reinvention of Spider-man (I assume the numerous sub-plots were left open to enable plenty of sequel opportunities). However I’m not too sure how really different this version was compared to the start of the previous series (except perhaps for the college students who looked far more mid-20s than late teenage guys).
A pulling together of Iron Man, Thor, The Incredible Hulk, Capt. America, Black Widow, and Hawkeye into the Avengers. I thought a chance for some amazing interplay between these characters, but it seemed more a case of throw in as many impressive special effects as you can even if they’re not very original (how many times can New York get trashed in how many different films), and just let the plot look after itself without too much thought required.
As mentioned at the start (and despite my other comments) I enjoyed watching these films, but is it just me in that I do find myself getting a bit tired of the big film studios relying too much on the re-hashing of existing franchise and going for known safe numbers rather exciting us with something new. (We made money with this before so let’s just re-do it again and we’ll make even more money.)
Then I read that the film studios are splashing out over $200 million on making some of these action films, or around $2,000,000 per screen minute. That’s one hell of a lot, and considering the cost of a cinema ticket, I really expect more for that sort of outlay than just another repeat.
At the time of writing this Google has just announced the Nexus 7, and this has got me thinking about the iPhone and its future size.
Over the last few years there’s been a vast range of smartphones around the 3 to 4 inch screen size. Currently HTC have their Desire phones including 3.7” and 4.3” models. Motorola, Nokia, Sony, all have devices around the 4.3” size. The Samsung Galaxys go from 4” to 4.8” and their Note comes in at 5.3”.
Moving up the scale to the tablets, there’s the Kindle Fire at 7” and the Galaxy Tabs going from 7” to 10.1”. There’s the Motorola Xoom also 10.1” Within the last 6 months Acer, Asus and Toshiba have all brought out 10.1” devices, and now we have this new Google Nexus 7 at 7”.
But what about Apple. We have various iPhones at 3.5” and the iPad at 9.7”, both running an operating system which was amazing when it first came out, but now (even with updates) is looking a bit dated.
Time for something new from Apple? An updated iPhone (iPhone 5) at 4.3” plus a totally new device to catch the mid-size market. Maybe target the mid-size with a 5” iPhone leaving the 4S for those wanting to stay small. Perhaps ignore this mid-range and just do the new iPhone at 4”.
I currently use a Samsung Galaxy S2 (4.3”) and an iPhone 3GS (3.5”). I’ve had a play with Galaxy S3 at 4.8” and am quite happy with that size. I’ve also played (if only briefly) with the Note at 5.3” but find that just too big. So I’d be really happy if the new iPhone came out at 4.5” to 4.8”. (Anything less than 4.5” and they’ll have to do something quite amazing with iOS to get my attention.)
Apple being Apple, they’ll do their own thing their own way and in their own time. Plus what ever they bring out the dedicated Apple fanboys will buy. I personally have no particular loyalty to any one system, so if the next Apple device appeals to me then I’ll probably give it a spin. If not, then I’m not too worried. Also there is the unknown factor of Microsoft and how will Windows 8 be received – will their desktop system efficiently scale across to portable devices.