Tag Archives: age

Phone size; Apple’s problem.

Phone size, Who is Apple’s target audience?

Those very first mobile phones were large brick-sized devices. They might seem a bit silly now but the size was just a reflection of the electronics of the time. However as technology developed they soon shrank down to small brick size then down to large hand held then on to pocket size items. Test messaging did not demand a particularly large screen so minimum phone size ended up very much controlled by keypad size and battery capacity.
There was then the arrival of “the Internet” on phone type devices so screens had to jump up in size to be able to present this data in a viewable format. So phones started to get a bit bigger again with this larger (colour) screen and mini QWERTY keyboards for alpha-numeric input.

In the way that early internet use on computers was dominated by the technologically literate and only later (with the arrival of broadband?) moved across to the more general population, so early phone data use was also dominated by this techno-crowd, and by its very nature, a relatively young crowd. These first internet displaying devices seemed to settle down to a screen size of 3 to 3.5 in (70 – 90 mm), a reasonable balance between physical size, screen quality and cost.

However more recently screen sizes have increased with numerous models covering the 4 inch (100 mm) range and things like the Galaxy Notes going well into the 5 inch (130mm) domain, though Apple has remained down at the smaller end of the scale, just tweaking its new iPhone up from 3.5 to 4 inches.

Is staying this small a wise move by Apple? These new larger size phones are proving quite popular, but then so is their iPhone. However by not providing something in the larger screen range I think Apple is losing out in a fast developing market – and that’s in the slightly older crowd who’s expanding their mobile phone use to include internet data; and what’s more, Apple could start (has started) losing people because of this.

Why? Once you get into middle age your eyes quite naturally lose a degree of their elascicity and it makes it harder to focus on near objects, reading becomes difficult, glasses or contact lenses become a necessity. So a small screen so easily used before becomes a burden where a larger screen makes interaction with your phone so much easier. Also with data speeds (both land line and mobile) increasing more is being expected from whatever device you are using, so trying to squash all that into a small screen is becoming problematic.

I have an iPhone 3GS, a great device. However some time ago I decided to do some upgrading but went the Samsung Galaxy S II route. I still use the 3GS, but that larger S II screen makes reading or looking at web pages a so much nicer experience. If I was to do an upgrade now (this is not long after the iPhone 5 release) top of my shortlist is the Galaxy Note II.
(By chance, while writing this I noticed a Tweet from Austin Evans (@duncan33303), a young highly technology literate guy with some good YT videos… “Just fired up Kindle for Android on the Galaxy Note II. It’s actually big enough to read comfortably.”)
To me this Note II gives a screen large enough to display maps and ‘detailed information’ nice and clearly, just large enough to have two applications running on the screen at the same time, yet is still small enough (just!) to be highly portable.

When Apple developed their iPad Mini they obviously wanted to differentiate it from the popular 7 inch tablet crowd such as the new Kindles or Nexus 7, so they’ve made it a 7.9 inch device. I personally think it’s a great device however it still leaves a big hole in their range of something pocket-size but still ‘big’. I so wish they’d made the new iPad different by going down to say 6 inch, so providing something for those who, like me, was very happy their iPhone but now wants that larger screened item.

Apple might say that they don’t care about this other market, they’re quite happy re-inventing the iPhone every now and again and catching the next group of teenagers wanting phones, but I think this is very ‘short sighted’ approach. I want a set-up where I can seamlessly go from phone to tablet to desk-top computer. If I end up moving away from the iPhones when my 3GS eventually dies a death then I’ll want my next tablet upgrade to match my phone’s system so good-bye old iPad, and of course I’ll want my desk-top to match…

 

(Austin Evans YouTube channel.)

London and SitC

A trip to London and SitC 2011.

Went down to London for a week recently. Got down there at the tail end of that period of rioting. However all I saw was Londoners (and tourists) all just getting on with life. The reason for heading down from Glasgow; to attend the three days of Summer in the City YouTube Gathering (SitC) and also have a few days in London of just being a tourist.

SitC was good. I don’t know how many attended over the week-end, perhaps six or seven hundred. A bit of Hyde Park, a bit of Regent’s Park and a bit of Jubilee Gardens; and in the evenings some music sessions. Nice to see some familiar faces and nice to make some new contacts. For a few people this is the only time throughout the year that they get the chance of face to face meetings with their internet social contacts, especially when these people are located in different countries.

One area that seem to have become a surrogate home for many YouTubers is Camden. An interesting area of shops and markets, lots of food places and the canal going through the middle. Walking around there the day after SitC had ended and I was bumping into many I knew, all just winding down. Although not really my style of clothing, heading off into The Stables market area and a wander around CyberDog is always fun. A few years ago if someone had asked me if I’d like to live in London I’d probably have said ‘no’, however I’ve going down there to Gatherings over the last three years my attitude to the city has changed, and if I could afford a property there, then I would happily move there now.

Back to SitC – an amazingly friendly get together. Yes, with that number there there will be personality clashes and the like, on the other hand it is so large it’s easy enough to avoid those you may not wish to see. No barrier to gender or age, many there in their early teens, others there retired. Spread across Friday – Saturday – Sunday some just turned up for one day, but what did surprise me was the numbers there at the start on Friday lunchtime. Walking into Hyde Park and seeing in the distance this huge crowd of people was just amazing. I’d expected (and we got) large Saturday numbers, but to see so many there so early at the start was great.

This was the third SitC and at least this time YouTube bothered to send some representatives which was nice. Provisional dates for 2012 are for the 17th – 19th of August. I hope to go.

Week-End

An (almost) student-free week-end 🙂
I say almost, as I did get one text from a (pretend) student but my phone was off, so I didn’t see it till it was too late to do anything about it. (Well, that’s my excuse and I’m sticking with it.)

But it was not a stress-free one. I came across the YouTube channel of Lord Sardonic. Wow, what a level of insight and intelligence from someone still in their ‘teens – however death has no respect for age!
I wish I had found his channel while he was still alive.