Youtube mandatory e-mails!
Recently I got a YouTube mandatory email. Something of such importance that it must sent to me regardless of any email preferences I may have set.
I have no problem with that. There are times where information must be passed on. Major network disruption, significant changes in terms and conditions, something that may have to be sent in order to comply with some legal requirement… I can live with that sort of thing.
So what was this important mandatory email about… it was about YouTube wanting me to watch their 10 most-buzzed videos of the year.
That’s right, they consider it to be so important that I see parody videos and how a baseball team helped break a pop song that they sent me a mandatory message.
I find this a sad reflection of how YouTube is now descending into mass commercialism with no real thought or consideration to their users, even though these users are the very people who clicks on the advert links and the like which is in turn how YouTube makes much of its money!
The other thing is that it degrades the importance users will put on mandatory email messages. If all they are going to do is forcibly e-mail me crap then I’ll just end up ignoring them.
Or maybe I have this all wrong. Maybe my life does depend on me watching a pop song video. Maybe.
Maybe I’ll spend a lot more time on Vimeo instead.