Tag Archives: ice age

Cinema super-hero watching

Found myself down in the cinema a fair bit recently watching a few super-heros such as Avengers Assemble, The Amazing Spider-man, and also Ice Age: Continental Drift.
Enjoyed them all, but…when I say enjoy, I did enjoy them, but only ’enjoy’, not ’wow that was amazing’. All this got me wondering what’s going on with the big film studios these days.

This Ice Age is now the 4th in the series. I really liked the interplay between Sid, Manny, and Diego in the original. Now there are so many other characters (and sub-plots) demanding your attention that the original sparkle has been lost in a sea of indifference.

Another reinvention of Spider-man (I assume the numerous sub-plots were left open to enable plenty of sequel opportunities). However I’m not too sure how really different this version was compared to the start of the previous series (except perhaps for the college students who looked far more mid-20s than late teenage guys).

A pulling together of Iron Man, Thor, The Incredible Hulk, Capt. America, Black Widow, and Hawkeye into the Avengers. I thought a chance for some amazing interplay between these characters, but it seemed more a case of throw in as many impressive special effects as you can even if they’re not very original (how many times can New York get trashed in how many different films), and just let the plot look after itself without too much thought required.

As mentioned at the start (and despite my other comments) I enjoyed watching these films, but is it just me in that I do find myself getting a bit tired of the big film studios relying too much on the re-hashing of existing franchise and going for known safe numbers rather exciting us with something new. (We made money with this before so let’s just re-do it again and we’ll make even more money.)

Then I read that the film studios are splashing out over $200 million on making some of these action films, or around $2,000,000 per screen minute. That’s one hell of a lot, and considering the cost of a cinema ticket, I really expect more for that sort of outlay than just another repeat.